Generative AI is set to profoundly disrupt the travel and hospitality industry, ushering in a new era of personalized and seamless experiences. Generative AI can curate customized travel itineraries and experiences by analyzing travelers’ preferences, historical data, and real-time contextual information, ensuring each journey is unique and memorable. In hospitality, AI can enhance customer service by automating and personalizing guest interactions, from bookings to in-stay services, creating a more connected and convenient guest experience. It can also optimize operational efficiencies, such as room allocations, maintenance scheduling, and inventory management, ensuring a smoother and more sustainable operation. Furthermore, Generative AI can assist in dynamic pricing strategies, adapting prices in real-time based on various factors, maximizing revenue while maintaining competitiveness. The integration of Generative AI signifies a transformative shift towards more intelligent, adaptive, and customer-centric practices in the travel and hospitality industry.